Database Analyst Advertising & Marketing Jobs - Norwalk, CT at Geebo

Database Analyst

Company Name:
All In Analytics
Job
Summary: The database analyst will be responsible for using his/her knowledge of customer data to provide strategic, actionable insights and recommendations that enable the company to grow, attract customers, and market effectively. The individual will need to understand the brand, customers, and apply business analytics to overcome challenges.
Duties and
Responsibilities:
Work collaboratively with Event marketing and sales leaders to understand the market potential and penetration within each of our industries and then develop customer acquisition and retention strategies that drive growth
Leverage a variety of data sources and applications to analyze customer and event trends and opportunities
Translate complex analyses and insights into management-friendly reports and recommendations
Demonstrate actionable insights in post-event analysis
Segment and manage target audience clusters aligned with event growth goals; monitor and measure their responsiveness throughout the sales and marketing cycle; recommend course corrections and strategic opportunities based on analyses.
Support ongoing sales and marketing campaigns by providing customer lists and ad-hoc reports in a timely manner
Work seamlessly with Analyst team to share responsibilities and support overall departmental goal
Support efforts to introduce and utilize advanced segmentation routines, such as modeling and regression analysis, to improve sales and marketing effectiveness
Work with RX Management, Event and Partner teams to drive and deliver new data-related capabilities in support of RX regional and worldwide growth initiatives.
Expected to operate and utilize standardized department documents and templates
Plan and manage daily productivity schedules; share progress reports regularly
Requirements:
Experience in marketing analytics and segmentation required
2
years hands-on experience using relational databases and database management software required
BS or BA in Marketing or Database-related field required
Intermediate-level query writing skillset in SQL Server 2008 required
Experience with statistical tools such as SPSS or SAS a plus
Advanced knowledge of Microsoft Office applications, including Powerpoint and Access
Excellent written and verbal communication/ presentation skills
Spanish or Portuguese language skills preferred but not obligatoryEstimated Salary: $20 to $28 per hour based on qualifications.

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